Grand Valley Magazine "comeback" survey results help define editorial direction of new GV

Taking time to do a "comeback" survey was critical in our decision to re-launch Grand Valley Magazine.

There were 14 questions ranging from reader topics to advertising to digital and print platforms. The results are not only fascinating but serve as an important basis for the direction of the new GV, which is targeted for re-launch with the November 2012 issue.

Here are the reader-focused questions with results. Responses are listed in ranking order.


Do you use an iPad, Nook, Kindle or other E-reader or Android-based tablet?

• Do not use 42.0%
• iPad 37.0%
• Kindle 19.6%
• Nook 8.4%
• Other 4.2%

 As a business owner/manager, where is your customer base?

• Local 62.4%
• State 32.4%
• National 19.2%
• International 7.6%

Each edition of GV Magazine focused on five main areas. In which areas do you have the most interest?

• GV Culture 74.2%
• GV Outdoors 71.4%
• GV Living 59.1%
• GV Working 48.8%
• GV Wheels 31.3%

What other topic categories and features would you want to see added to a new GV Magazine?

• Tourist attractions 60.6%
• How-to's and do-it-yourself 42.6%
• Intellectual discussions 40.5%
• Debates on local issues 34.8%
• Investigative reporting 28.6%
• Energy development 22.1%
• Politics 13.9%
• Advice column 9.4%
• Gossip column 6.1%

This content feedback will most certainly be reflected in the new GV!